As shoppers continue to look for more convenient, and fresh items in-store, retailers and brands need to reimagine the frozen food aisle and develop unconventional strategies to ensure the success of this important category. What will it take to continue enticing your shoppers to embrace frozen foods again, or open just one more frozen door?

Come and join Sue Toy, Tyson Foods’ Senior Director of Shopper & Total Store Solutions, as she shares her company’s latest shopper insights and leads a discussion about reinvigorating the frozen department.

The group will examine four core barriers and what merchandisers need to consider to successfully get broader engagement and increase trips. We will brainstorm creative strategies for creating an experience in the frozen department and uncover new opportunities for growth.