Why Attend

A Conference that Makes a Difference

While attending the CGA Strategic Conference you will binge on the business of grocery. You will spend three days immersing yourself in the emerging trends that are reshaping the industry and surround yourself with the colleagues and partners that support your success.

At the end of three fast-paced days in Palm Springs, attendees tell us they return to their positions with new connections, new ideas to implement, and renewed enthusiasm for delivering the best products and services to customers.

Attending The Conference

Each year, grocery industry professionals who attend the CGA Strategic Conference attest that it is an unrivaled investment in their goals to expand their customer base and grow their business. Attendees use the conference to peer into the food industry’s future with the aid of innovative speakers and insights gained in discussion with peers from throughout the state representing all sectors of the industry. The expertly tailored schedule allows you to move seamlessly between focused educational programs, productive client meetings, and relaxed social events, building business relationships and friendships as you go.

At the end of three fast-paced days in Palm Springs, attendees tell us they return to their positions with new connections, new ideas to implement, and renewed enthusiasm for delivering the best products and services to customers.

We invite you to share their experience by joining us in Palm Springs this September.

Who Should Attend?

  • Executives in the grocery retail, wholesale and supplier industries
  • Buyers, purchasing, operations and marketing managers representing small, medium and large retailers – especially those with responsibilities for dry grocery, frozen, dairy, deli, bakery, salty snacks and candy, perishable, produce, alcohol and soft drinks, operations and marketing
  • Loss prevention, safety, and risk management professionals
  • Suppliers doing business with the California grocery industry
  • Trade press

Don’t Take Our Word for It

95%

Of 2017 conference attendees said they would recommend the CGA Strategic Conference to a colleague.

“We've been attending the CGA Strategic Conference for more than a few years now, and 2017 both CGA and the vendor community took the conference to a whole new level. In particular, every vendor we met with was extremely well prepared with their companies 2018 marketing plan, as well as well thought out, detailed re-cap of our business with them this past year, and the areas where we have done well and also the areas where we can improve. That and the fact that we're having face-to-face meetings with major decision-makers with these vendors, it provides a platform for really understanding exactly where both our company and the vendor community can improve and move forward together. It's intense, yes, but if you do your homework and get prepared, it's worth every minute.”

Kurt Erickson

COO | Vallarta Supermarkets

“The CGA organizers provide excellent opportunities for even the smallest of companies to meet with and share their value proposition with senior level grocers.”

David Wrigley

SVP | Sales Citrus International