Brad Oberwager

Founder & CEO, Jyve

Brad Oberwager founded, owned, and served as CEO of multiple snack-food and technology companies. He is currently founder and CEO of Jyve, a talent marketplace and business optimization platform for brands and retailers based in San Francisco. Prior to Jyve, Brad owned Bare Snacks, acquired in 2014 by VMG. Brad also founded and is chairman of Sundia Fruit, maker of chilled fruit snacks and is the owner and chairman of Good Greens, a plant-based protein bar. He was the president of following the acquisition of his firm, Acumins, and was CEO of Blue Tiger/OpenWebs.

Brad sits on the board Kettle & Fire (bone broth) and is a formal advisor to NatureBox (healthy snacks) and Brami Snacks (baked Lupini beans) as well as several technology start-ups. He is vice-chair of YPO, a 26,000-member, a global organization of CEOs.

Brad founded Jyve in 2015 to create a world where people want to work, not just have to work. Jyve enables CPG brands and retailers to connect with quality-certified talent who accomplish a variety of in-store jobs including Auditing, Brand Ambassadorship, Display Building, E-Fulfillment Shopping, Merchandising, Ordering, Stocking, and more. Jyve leverages proprietary technology to dynamically surface in-store jobs to their talent network and give real-time visibility to their clients.



8:00 AM – 9:00 AM


As the CGA Strategic Conference continues to explore the disruptive changes occurring within our industry, we also need to consider the innovative approaches being developed outside the traditional grocery sector. This morning’s session is designed to challenge your thinking about established practices and inspire you to formulate new ideas on connectivity and collaboration with your business partners.

Always-on, voice-activated shopping, meal kit solutions, micro partnerships and societal movements surrounding the latest food ideals, all present new avenues of competition, but also opportunities for traditional retailers. How should brands and retailers lean-in to these disruptions to build a sustainable business where technology is demanded but ever-changing? How do you inspire employees, business partners and all points in-between to work in concert and create a harmonious customer experience? How do you adopt entrepreneurial approaches that are authentic and engaging to your fans?

This thought-provoking, TED-style session will capture the spirit of three uncommon voices to challenge your thinking about our industry and where things are headed. Their presentations will highlight novel approaches and provide new context which will influence your thinking and spur dialogue during your conference business meetings.